Chudi Zhang
Archie’s Press Rebrand
Identity Rebrand
Hiiibrand Award | Gold Prize
ADC Young Ones | Merit Award
Graphis New Talent | Honorable Mention
Platinum Graphic Design Competition | Honorable Mention
This is a rebrand project for “Archie’s Press” — a press shop located in East Village, Manhattan, owned by the artist and designer Archie Archambault. I use the black and white circles in his design language as a prime tone for the rebrand system, and add colors for the other artists’ work to add a bit diversity. Just like Archie’s circular maps, this gallery-like branding system can guide you through an incredible journey in this delicate shop.
Thanks to Archie Archambault for his wonderful original works and collections!
click here to enter his own website to learn more: https://archiespress.com/
About Archie’s Press
Archie’s Press is a tiny delicate print shop located in East Village. It is owned by Archie Archambault, a traveller and designer. He drew the city maps with only circles, which has a sense of unique clean aesthetics. Besides Archie’s own works, he also collects prints he likes and sell them in his shop. Everything in his shop is handmade, printed in the form of letter press, riso or screen printing, but still very affordable for every print lover.
© 2026 by Chudi.