Chudi Zhang
Ritter Sport Rebrand
Packaging Rebrand
This is a packaging redesign project for the chocolate brand Ritter Sport. In this rebrand project, I create a cohesive visual system while maintaining their original packaging colors for customers to recognize different flavors more easily.
About Ritter Sport
Ritter Sport is a German chocolate brand which produces squared-shape chocolates. They make it this shape because they want their chocolates to be fitted into everyone’s pockets. One of their features is that they have a lot of creative fills, such as fruits, nuts, biscuits, etc. They have a joyful vibe and packagings of various colors. However, they don’t have a solid classification for their large amount of flavors.
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